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ABOUT EXHIBITION
Registration on-line
Education UK and British Council Russia began organising Education UK Exhibitions in Moscow nine years ago. In 2003 regional British Education Exhibitions have been taking place before and after the main Education UK exhibition in Moscow for the first time. During last 5 years citizens of Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Samara, St Petersburg and Yekaterinburg were able to receive first-hand information on educational programmes offered by British education institutions – boarding schools, universities, colleges, language centres, institutions of further education, etc. Advantages of British education are more understandable for many Russian people now and United Kingdom became one of the most popular destinations for studying abroad. We are glad to note that now every 3rd Russian student studied abroad is a student of British education institution.
Regional British Education Exhibitions became traditional events for Russia and this year this tradition must go on. In 2008 Regional British Education Exhibitions will be held in Yekaterinburg and St Petersburg. The British education institutions will have a unique opportunity to evaluate personally the Russian education market from the Baltic Sea to the Ural Mountains. This is ideal for meeting prospective students and their parents face-to-face, providing young Russians with information first-hand on study opportunities in the UK and to creating links and begin co-operation with educational agents and Russian educational institutions.
EVENTS AND DATES
British Education Exhibition Kiev
20 September 2009
British Education Exhibition Yekaterinburg
22 September 2009
British Education Exhibition Saint Petersburg
24 September 2009
VENUES
Kiev – Premier Palace Hotel
5-7 Taras Shevchenko Boulevard
Yekaterinburg - Grand Avenue Hotel (Seminar)
40 Lenin Street
Business Information and Exhibition Centre (Exhibition)
22 K. Libkneht Street
Saint Petersburg – Corinthia Nevskij Palace Hotel
57 Nevsky Avenue
OPENING HOURS
Kiev - 12.00 - 17.00h (Exhibition)
Yekaterinburg - 10.00 - 12.30h (Seminar on British Education)
14.00 - 18.00h (Exhibition)
Saint Petersburg - 10.00 - 12.30h (Seminar on British Education)
14.00 - 18.00h (Exhibition)
ORGANISER
Interuniversity Centre for International Educational Programmes (ICIEP) has a good reputation as organiser of the International Education Fairs in Moscow and St Petersburg, the largest international education exhibitions in Russia.
PARTNERS
UK
StudyCentral Ltd.
Saint David's Business Centre
Newtown, Powys, SY16 1RB, UK
Phone: + 44 (0)1686 626 669
E-mail: irina@studycentral.co.uk
Web Sites: www.studycentral.co.uk, www.universityfairs.com
Russia
StudyAbroad.ru Marketing Agency
5/1 Yunosti Street, Building 6, Room #35, Moscow 111395, Russia
Phone: (+7-495) 374 7430 , Fax: (+7-495) 374 7366.
E-mail: advert@studyabroad.ru
Web Site: www.studyabroad.ru
Ukraine
Domar Travel Education
24 Volos’ka Street, Office 1, Kiev 04070, Ukraine1
Phone: (+380-44) 451 5752 , Fax: (+380-44) 425 4045.
E-mail: olena@dteducation.com
Web Site: www.dteducation.com
AIMS
The main aims of the exhibition are:
- to increase the total flow of Russian and Ukrainian students to the UK;
- to provide new recruitment opportunities for UK institutions;
- to create interest in and demand for distance learning at UK institutions including degree programmes
in Business Administration, Law, IT, Banking, Finance, etc.;
- to assist British institutions to make links and begin cooperation with higher education institutions
and study abroad agencies within the Russian regions and Ukraine.
UK EXHIBITORS
Recognised British Universities, Colleges of Higher and Further Education, Private Secondary Schools, Language Centres,
Institutions for Postgraduate Training and Retraining, Tutorial Centres, Distance Learning Providers.
RUSSIAN AND UKRAINIAN EXHIBITORS
Russian and Ukrainian Universities offered joint Russian-British or Ukrainian-British educational programmes, English Language Schools, Study Abroad
Agencies, English Language Textbook Publishers, Suppliers of Computer Software and Hardware for English Language Learning.
EXHIBITORS OF THE REGIONAL BRITISH EDUCATION EXHIBITIONS IN SEPTEMBER 2008
@School-in-UK, Abbey DLD Group of Colleges, AcademConsult (Russia), Aston University Birmingham, Banff and Buchan College, Bosworth Independent College, Britannix – Educational Travel Agency (Russia), Business Week Newspaper (Russia), City University, English Lab (Russia), Glasgow Caledonian University, A.I.Herzen State Pedagogical University of Russia, I Class Education Group (Russia), International Centre «Education and Business» (Russia), INTO University Partnerships, IQ Consultancy (Russia), Istituto Marangoni, King’s College London, London Metropolitan University, Plymouth College, Publishing House Pilgrim (Russia), Publishing House RIM (Russia), St Petersburg Times Newspaper (Russia), Study Group, StudyAbroad.ru Marketing Agency (Russia), University of Edinburgh, University of Bedfordshire, University of Brighton, University of Southampton, University of St. Andrews, University of Sussex, University of the Arts London, University of Warwick, University of Westminster – London, Urals State University of Economics (Russia), Yekaterinburg Centre «Study Abroad» (Russia).
VISITORS
The total number of visitors to the Regional British Education Exhibitions in 2008 was over 3,500 during two days. They were:
- students at local private secondary schools;
- students at local fee-paying universities;
- parents of potential students;
- potential distance learning candidates;
- Russian educational agents specialising in overseas education especially to the UK;
- administrative staff of private secondary schools, public and private universities, language schools and other institutions.
PROMOTION
The event will be carefully promoted to attract two distinct categories of visitors: potential students and key
influencers not only from Kiev, Ykaterinburg and St Petersburg but also from other cities of Ukraine, South Urals and North-Western
District of Russia.
The campaign will include:
- Press, Radio and/or TV advertising;
- Distribution of a wide range of supporting print materials including posters and invitations;
- Direct mail to thousands of named individuals in state and private higher education institutions and secondary schools, public sector organisations;
- Advertising using high profile poster sites in streets;
- Advertising in Internet;
- PR events.
PARTICIPATION FEE INCLUDES:
Exhibitors will receive the following services:
- exhibition space in Kiev, Yekaterinburg and St Petersburg consisting of an Education UK branded stand, table,
chairs and fascia board (6m2 in University and College Zone, 4m2 in Boarding and Language School Zone);
- free entry to the exhibition navigator;
- free entry to the listings of institutions at the ICIEP Electronic Guide to Study Abroad on web site
www.iciep.ru;
- publicity;
- corporate reception in each city;
- assistance in hotel accommodation and local flight tickets booking;
- lunch on each day of exhibition.
Cost of participation is indicated in the Application and Contract Form.
GUIDE TO BRITISH EDUCATION
British Education Tour is one of events organised in the framework of the project Marketing & Promotion of International
Education in Russia developed and managed by Interuniversity Centre for International Educational Programmes in
co-operation with StudyAbroad.ru Marketing Agency. By the opening of Exhibition in Kiev the StudyAbroad.ru
Guide to British International Education – Fall 2009 will be printed and distributed free of charge among exhibition visitors in all cities
including Moscow. Advertising in the Guide will be profitable for both institutions participated in exhibitions in
all city and institutions having no possibility to take part in the tour but wishing to make a promotion of their
courses in different parts of Russia and Ukraine.
The Guide will play a role of Exhibition Catalogue and will include separated sheets with exhibition floor plan
for every city and contact information of exhibitors (exhibition navigator).
GUIDE PUBLISHER
The Studyabroad.ru Marketing Agency established in 1999 by Grint Centre for Education and widely known for such
projects as www.StudyAbroad.ru - web-catalogue and Annual Studyabroad.ru Guide to International Education printed
since 2002.
GUIDE BRIEF DESCRIPTION
Circulation: 5,000
Format: A4
Colour: full colour
Paper: glossy
Date of publication: September 2009
GUIDE DISTRIBUTION
The guide will be distributed free of charge at the exhibitions in all cities and then after the exhibition at: Universities, Business Centres, Banks, Leading International and Russian
Companies, HR Departments, Educational Agencies, Specialised Exhibitions, International Education Seminars, Subscription,
Bookstores, Career Centres, etc.
HOW TO PARTICIPATE
Space at the British Education Exhibitions is strictly limited. Stands will be allocated on a "first come",
"first served" basis. If you are interested to participate as an exhibitor, to place banner at ICIEP web site and/or to place article/ad into the Guide to British International Education - Fall 2009, please contact the Organisers as soon as possible. An Application and Contract Form may be sent
by your inquiry via e-mail.
Registration on-line is also possible
(click here).
CONTACT
For more information on British Education Exhibitions and StudyAbroad.ru Guide to British International Education - Fall 2009, please do
not hesitate to contact Dr. Sergei G. Kulik, ICIEP Director
Phone: +7-495-778 8315
Fax: +7-495-626 0554
E-mail: iciep@aha.ru
Web site: www.iciep.ru
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